Culture & tourism

XR experiences for museums, heritage sites and destinations.

AR, VR and mixed reality can reveal lost structures, contextualize exhibits and turn physical locations into interactive stories. The experience should remain accessible, intuitive and rooted in the place itself.

Discuss your project Use cases

Museum visitor viewing an augmented-reality reconstruction of a historic building

01Use case before hardware

02Review 3D and data early

03Test on target hardware

04Plan rollout and operations

Starting points

When this approach makes sense

Historic states are no longer visible
Exhibits need additional context without physical modification
Inaccessible places should be experienced digitally
Different audiences need intuitive and multilingual access

Deliverables

What we build

Experience and storytelling concept
AR/VR application
3D reconstruction and interactive content
On-site rollout and visitor guidance

Use cases

Concrete applications instead of XR for its own sake.

The right implementation depends on audience, environment, data, hardware and the integrations required.

Historic AR reconstructions

Interactive museum exhibits

Virtual tours of inaccessible spaces

Location-based storytelling

Multilingual visitor experiences

Family and educational formats

Decision criteria

The key questions before starting the project.

Clear technical and operational assumptions make the difference between a compelling prototype and a production-ready solution.

What should visitors understand or feel at each location?
How long can onboarding realistically take?
Is a no-headset alternative required?
How will devices, hygiene and support be handled on site?

Quality & operations

What makes an XR solution reliable in production.

Performance, usability and maintainability are evaluated together instead of being postponed until rollout.

Test on representative target hardware and in realistic environments
Document technical limits, dependencies and fallback paths
Optimize 3D content for performance and maintainability
Plan deployment, updates and operational ownership from the start

Next step

Put the topic into a broader XR project context.

Feasibility, platform choice and rollout should be considered together.

XR consulting & feasibility

Clarify risks, target hardware, data and scope before implementation.

Compare technologies

Evaluate Unity, OpenXR and target platforms against the use case.

Plan an XR project

From use case and PoC to pilot and production rollout.

Frequently asked questions

Questions about Museums, Culture & Tourism.

Answers to common questions before an XR project.

Can XR work without handing out headsets?

Yes. Smartphone and tablet AR can lower the access barrier, and mixed installations can offer both headset and non-headset experiences.

Can historic sites be reconstructed in AR?

Yes, if there is sufficient source material and the reconstruction is clearly communicated as such.

Can content be multilingual?

Yes. Text, audio and interaction can be localized, provided the content architecture is designed for multiple languages.

Clarify whether Museums, Culture & Tourism fits your project.

We review use case, data, target hardware, integrations and rollout requirements together — before unnecessary implementation effort is created.

Discuss feasibility